This short course provides an introduction to the Science communication principles and best practices.
This course is structured into 4 main topics:
- Introduction to science communication
- What makes good science communication? (incl. Introduction to Creative Commons and Copyright)
- Channels of science communication
- Measuring impact
This is a self-paced course and as such there is no facilitators support available. You can interact with other course participants using the dedicated discussion forum.
This course was co-funded by the European Union (GA#101059915 - BIOcean5D).
Course Image: designed by Freepik (www.freepik.com).
Prerequisites
Target audience: mainly but not exclusively Early Career Researchers (ECRs) and Early Career Ocean Professionals (ECOPs).
Application procedure
Since this is a self-paced course, participants can start at anytime. The course is available on Course: Science Communication (oceantraining.eu). In order to enroll, please use B5D#ScComm2024 as the enrolment key.
Learning outcomes
By the end of the course the learner will be able to:
- Define science communication
- Recognize the importance of engaging both science practitioners and the general public
- Distinguish various models and approaches to science communication
- Reflect on the different communication models and how these can be applied in real world science communication scenarios
- Understand the three core elements of good science communication: knowing your audience, telling a good story, and being clear on what you want to achieve.
- Identify and profile different audiences to tailor the message appropriately
- Apply best practices in science communication
- Recognize the importance of respecting copyright and correctly use and acknowledge resources created by others
- Describe the main channels currently used in science communication and its differences
- Apply the different channels adequately to ensure effective communication
- Explain the need for measuring impact in science communication activities
- Describe the main stages needed for impact assessment
- Decide which are the most adequate evaluation tools depending on the project
- Report the impact of a science communication project
DISCLAIMER: Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.
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